SM Sport #CPT

Sports, lifestyle and Red Heart Rum

16 | 01 | 16

When one of South Africa’s now popular social sport and lifestyle events pairs up with Red Heart Rum, I have to sneak a word in, the Cape Town 10s, will partner with South Africa’s premium dark rum brand, Red Heart. The popular brand will have naming rights of all of the rugby divisions.

Rugby Division names:

  • Mainly Here for Beer - ScRUM and Coke
  • Castle Lite Lime - RUMble in the Jungle
  • Castle Lite - Rum and Raspberry
  • Castle Lager - Try it Spiced
  • Castle Milk Stout - Original
  • Vets - League of Hearts
  • Masters - League of Old Hearts

  • The much anticipated event will be hosted at the Hamilton Rugby Club on 3 & 4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.

    “We are extremely excited to be associated with an iconic brand like Red Heart! We have always aligned ourselves with brands that share the same brand individuality. Red Heart, like the 10s brand, is known to be bold and adventurous and we are really thrilled to be working with them to enhance the 10s consumer experience”, adds Cape Town 10s co-founder Bob Skinstad.

    As part of the sponsorship, Red Heart will initiate and host a number of unique event activations including a special commentator’s booth and the Red Heart #livewithheart card concept, which will encourage sporting camaraderie throughout the festival with a cool self-service Rum on tap bar area.

    “The Zando Cape Town 10s is an exciting partnership for Red Heart and is an awesome way to build up to the brand’s “Do All Things With Heart” campaign, featuring Jean Marc Johannes, Falko, Fixin Diaries, Breyton Paulse and Kwesta”, explains Melanie Campbell - Head of Marketing: White Spirits & Rum at Pernod Ricard South Africa.

    Launched in 2009, the Cape Town 10s is South Africa’s coolest sports and lifestyle social. Having recently won the 2016 Discovery Sport Industry Award for “Best Live Experience” in South Africa, it is the brainchild of rugby legends Bob Skinstad and Robbie Fleck and long-standing mate Ron Rutland. The tournament started off with rugby as the sole sporting code and has since evolved into a multi-sport event with the addition of Netball in 2013, Beach Volleyball in 2016 and Dodgeball in 2017.

    Tickets are available via and are expected to sell out in record time. Avoid the rush and snaking queues and check out the special fashion shopping vouchers accompanying all tickets purchased.

    Event Details:

    Dates: 3 & 4 February 2017

    Venue: Hamilton Rugby Club in Green Point

    Price: from R125


    Get Social with Cape Town 10's via the following platforms Twitter: @CapeTown10s,


    Instagram: @capetown10s

    Get social with Red Heart Rum on Twitter: @RedHeartRumSA


    Instagram: RedHeartRum and the hashtag to use during the social: #LiveWithHeart

    Tanki EM is the JHB Street Mag editor and founding editor of CPT Street Mag. She is the captain.

    : Tanki EM | : @TankiEm | : @ilovetankiem

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