SM fashion #CPT

Fashion Revolution SA asks, #WhoMadeMyClothes

03 | 04 | 15

FASHrev, Olivia and Alice Lalesso, Yasmin Sewell

image: PR


The first time I was introduced to words like "Ethical Fashion" and "organic design" was 4 years ago when I started following the works of Olivia and Alice who are the creators of Lalesso a lifestyle wear brand, luxuriously founded and inspired by Africa. Recently the ladies have been busy with fashion weeks around the world but are currently also focusing on something as profound as the human ability to care about the marriage of the fashion business to the human spirit after lives have been lost. The Lalesso brand has taken on the strong-willed involvement with the Fashion Revolution South Africa committee.


Fashion Revolution is an incredible global initiative that was started by Yasmin Sewell following the collapse of Rana Plaza in Bangladesh. The main reason I have come behind it is because there are so many individuals and organisations creating sustainable fashion movements within their countries (which is great) but this is a GLOBAL movement - there are over 80 countries participating and I believe this really has the ability to have a powerful global impact, a really loud voice and in effect really start to make a change in the way people buy fashion.


The principle aim of #fashrev is to get consumers to start taking a stand, asking the question #whomademyclothes? Fashrev DAY is the 24th April (the day 1133 factory workers died when Rana Plaza collapsed) and on this day we have to get this message heard! I don’t want to loose your attention by going into too much detail but please feel free to go onto the website http://fashionrevolution.org/.


The Fashion Revolution South Africa team has heaps of awesome stuff in store for 24th April which we will be sharing will be shared with everyone closer to the time. #FASHRev is a very social media driven initiative and the key hashtags are #fashrev #whomademyclothes #insideout (on the 24th #FASHRev aims to get people to where their clothes inside out as a means to show you are asking the question, where was your garment made – This is as a means to get people to engage. "Last year people stopped me in the street to tell me my dress was inside out!"" states Olivia, who noted that the engagement point was with people noticing that her clothes were inside out and her having to explain why her clothes were worn that way and that it was no mistake.


On the 24th of April, throughout the day South Africans need to get these tags trending and stand out as a country REALLY behind this global initiative.


Via @Tankiem (JHB editor, writer, MD)

 

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